Privacy Policy
Effective date: July 29, 2026
Double T Smiles (“we,” “us,” or “our”) operates double-t-smiles.com. This policy explains what information we collect through our website and online advertising, how we use it, and the choices you have.
This policy covers our website and marketing activities. It is separate from our Notice of Privacy Practices, which describes how we handle protected health information in our clinical relationship with patients under HIPAA. Both documents apply, and they cover different things.
Information We Collect
Information you give us. When you submit a form on our site, request an appointment, or respond to one of our ads on Facebook or Instagram, we collect the information you provide. This typically includes your name, phone number, email address, and any details you choose to share about your child’s or your own orthodontic or dental needs.
If you respond to an ad on Facebook or Instagram, some of these fields may be filled in automatically from your social media profile. You can edit them before submitting.
Information collected automatically. When you visit our site, we and our service providers may collect your IP address, browser type, device type, operating system, the pages you view, how long you spend on them, and the site or ad that brought you here.
Information from advertising platforms. When you interact with our ads, the advertising platform may share limited information with us, such as which ad you responded to.
How We Use Your Information
We use the information we collect to:
- Contact you about scheduling a consultation or appointment
- Respond to your questions
- Send appointment reminders and practice updates if you have asked to receive them
- Understand which ads and pages bring people to our practice, so we spend our advertising budget sensibly
- Improve how our website works
- Meet our legal and regulatory obligations
Text Messages
If you provide your mobile number and agree to receive text messages, we may text you about scheduling, appointment reminders, and practice information. Message frequency varies. Message and data rates may apply.
Reply STOP to any message to opt out. Reply HELP for assistance. Consent to receive text messages is not a condition of receiving care.
We do not sell or share your mobile number or text message consent with third parties for their own marketing.
How We Share Your Information
We do not sell your personal information.
We share information only in these situations:
Service providers. We use outside companies to run our website, host our forms, route and store leads, manage our patient records, and process payments. They may access your information only to perform work for us and are not permitted to use it for their own purposes.
Advertising and analytics platforms. Our website uses tools from advertising and analytics providers, which may include Meta (Facebook and Instagram) and Google. These tools use cookies and similar technology to measure ad performance and to show relevant ads. This may involve sharing limited information such as a hashed email address or device identifier. We do not send information about specific treatments, diagnoses, or clinical details to these platforms.
Legal requirements. We may disclose information when required by law, subpoena, or court order, or to protect the safety, rights, or property of our patients, our staff, or the public.
Business changes. If our practice is sold or merges with another practice, patient and website information may transfer as part of that transaction.
Cookies and Tracking
Our site uses cookies and similar technologies to remember your preferences, measure traffic, and evaluate advertising. Most browsers let you refuse or delete cookies through their settings. Blocking cookies may affect how parts of our site work.
Some browsers offer a Do Not Track signal. There is no common industry standard for responding to it, and our site does not currently respond to it.
Children
Our website and advertising are directed to parents and guardians, not to children. We do not knowingly collect personal information online from children under 13.
We understand that most of the information submitted through our forms concerns a child. That information is provided by a parent or guardian, and we treat it accordingly. If you believe a child has submitted information to us without a parent’s involvement, contact us at the number below and we will delete it.
Your Choices
You may:
- Ask us what personal information we hold about you
- Ask us to correct information that is wrong
- Ask us to delete information we no longer need to keep
- Opt out of marketing emails using the unsubscribe link, or texts by replying STOP
- Ask us not to share your information for targeted advertising
Some information must be retained to meet legal, dental board, and insurance recordkeeping requirements, and clinical records are governed by our Notice of Privacy Practices rather than this policy.
To make a request, call (806) 792-2288 or email info@double-t-smiles.com. We will respond within the time required by applicable law and may need to verify your identity first.
Texas residents have rights under the Texas Data Privacy and Security Act, including the rights described above. If we decline a request, you may appeal by contacting us using the same information.
Security
We use reasonable administrative, technical, and physical safeguards to protect the information we hold. No method of transmitting or storing information is completely secure, and we cannot guarantee absolute security. Please do not send detailed medical information through our website forms or by email. Call the office instead.
Other Websites
Our site may link to other websites, including social media pages. We are not responsible for their privacy practices. Review their policies before providing information.
Changes to This Policy
We may update this policy. When we do, we will change the effective date at the top. Material changes will be noted on this page.
Contact Us
Double T Smiles 6102 82nd St., Suite 2 Lubbock, TX 79424 (806) 792-2288 info@double-t-smiles.com